diff --git a/workloads/ecommerce/components/layout/navbar.tsx b/workloads/ecommerce/components/layout/navbar.tsx
index 54b8bf6..3c3b23a 100644
--- a/workloads/ecommerce/components/layout/navbar.tsx
+++ b/workloads/ecommerce/components/layout/navbar.tsx
@@ -52,9 +52,13 @@ export function Navbar({ products, categories }: { products: Product[]; categori
       <div className="relative overflow-visible bg-white">
         <div className="pointer-events-none absolute inset-x-0 top-0 h-1 bg-ari-coral-claro" />
         <div className="mx-auto grid max-w-7xl grid-cols-[auto_1fr_auto] items-center gap-4 px-4 py-4 lg:gap-8">
+          {/* Isotipo circular con icono + wordmark integrados (como en la
+              version previa a ADR 0008), pedido explicito del usuario en
+              vez del lockup rectangular. logo-ari.svg (rectangular) se
+              mantiene para el footer. */}
           <Link href="/" aria-label="ARI shopping" className="shrink-0">
             {/* eslint-disable-next-line @next/next/no-img-element -- vector propio, next/image no optimiza SVG sin habilitar dangerouslyAllowSVG */}
-            <img src="/images/brand/logo-ari.svg" alt="ARI shopping" className="h-11 w-auto lg:h-14" width={200} height={64} />
+            <img src="/images/brand/logo-ari-circular.svg" alt="ARI shopping" className="size-16 lg:size-20" width={200} height={200} />
           </Link>
           <PredictiveSearch />
           <div className="flex items-center gap-2">
diff --git a/workloads/ecommerce/public/images/brand/logo-ari-circular.svg b/workloads/ecommerce/public/images/brand/logo-ari-circular.svg
new file mode 100644
index 0000000..0690d56
--- /dev/null
+++ b/workloads/ecommerce/public/images/brand/logo-ari-circular.svg
@@ -0,0 +1,17 @@
+<!-- ADR 0008, paleta "Azul & Amarillo". Isotipo circular (formato de la
+     version previa a ADR 0008, pedido explicito del usuario en vez del
+     lockup rectangular de logo-ari.svg): mariposa geometrica de 4 elipses
+     + wordmark "ARI shopping", todo dentro del mismo circulo azul.
+     Ver docs-portal/docs/decisiones/0008-identidad-navy-coral.md -->
+<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 200 200" role="img" aria-label="ARI shopping">
+  <circle cx="100" cy="100" r="98" fill="#0055B8"/>
+  <g transform="translate(100 68) scale(2.6) translate(-17 -11)">
+    <ellipse cx="10" cy="8" rx="9" ry="7" transform="rotate(-18 10 8)" fill="#FFC220"/>
+    <ellipse cx="24" cy="8" rx="9" ry="7" transform="rotate(18 24 8)" fill="#FFC220"/>
+    <ellipse cx="12" cy="16" rx="6" ry="5" transform="rotate(-10 12 16)" fill="#FFDD73"/>
+    <ellipse cx="22" cy="16" rx="6" ry="5" transform="rotate(10 22 16)" fill="#FFDD73"/>
+    <rect x="16" y="3" width="2" height="18" rx="1" fill="#0055B8"/>
+  </g>
+  <text x="100" y="132" text-anchor="middle" font-family="Poppins, ui-sans-serif, system-ui, sans-serif" font-weight="700" font-size="38" fill="#FFFFFF">ARI</text>
+  <text x="100" y="153" text-anchor="middle" font-family="Poppins, ui-sans-serif, system-ui, sans-serif" font-weight="700" font-size="14" letter-spacing="3" fill="#FFC220">shopping</text>
+</svg>